Diezel Amplification is a small family business founded by Peter Diezel and Peter Stapfer. In 1992 they wanted to create guitar amps that we would play ourselves. And that’s how it´s been ever since.
It started like so many other boutique companies: Peter Diezel, playing in one of Munich's rockbands in the 80s, wasn't too satisfied with his Marshalls, modded them and after a while more and more players contacted him to get his mods.
At that time he was famous for tweaking amps on stage during gigs . . . But the limitations of the "Marshall-platform" were too frustrating not to try a new concept: midi-switchable, four channel amp. Luckily Peter D. met Peter Stapfer, a pro-musician with a strong sales/marketing background, who was ready to build up a company of its own: Diezel Amplification
The company was still located in Munich. Peter D. was manufacturing and Peter S. the head of sales. The first amp, which is still on the market (a bit tweaked over the decade) was launched in 1994 - the milestone VH4. Of course Munich's music scene was more than keen to get them. But the success was limited to germany and austria - and the legend says that one single VH4 made it to a studio in LA - the beginning of a new area for Diezel Amplification. More and more big acts (like Metallica, Guns & Roses) started to record with the VH4 and so the US fell in love with the Diezel trademark sound.
Late in the 90s the music scene changed - hard/heavy rock was on its way down and the amp market was asking for a more modern concept. Peter D. then started to work on a new sonic monster, still with all the common Diezel-features like midi, switchable loops. He finished the prototypes in 2001 and got more than enthusiastic feedbacks from his customers during NAMM/Frankfurt Music Fairs.
2002 the new model called "Herbert" (named after Peter Diezel`s father) was introduced. The amp was more powerful than the VH4, with similar features, but an innovative new concept: a mid-cut section, which made "evil" sounds with the flick of a switch accessable in an amp, which could also do all the classical guitar amp sounds.
In 2003 the lab/factory was moved from Munich to Bad Steben, located in the north-east of Bavaria and Peter's home town, where he is working and living now. The company still is based on a family & friends level.
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